Dear amigos,

Prepare to be blown away by Nimes, a denim brand that materializes the intersection between fashion and graphic design. Crafted by the visionary Julia Bykova, Nimes seamlessly blends cutting-edge aesthetics with timeless appeal.

The Nimes jeans are more than just clothing; they’re a work of art inspired by the Fibonacci sequence, a mathematical pattern found throughout nature. This sequence, where each number is the sum of the two preceding ones, results in a ratio of approximately 1.618, known as the golden ratio.

This mathematical sequence creates a perfect harmony of proportions that flatter any figure. Every detail, from the seams to the design elements, follows this ratio, resulting in jeans that fit like a dream. The magic of nature is also present through the consistent layout across all the visual touchpoints and achieving a recognizable but simple look. This cohesive approach has gained Nimes a highlight in two of Behance’s most important collections: the Adobe Illustrator and Branding galleries.

Julia Bykova, the mind behind the Nimes brand, is a seasoned professional based in Russia with seven years of experience, completing over 500 design projects.  Additionally, Julia is a strong mentor, sharing her techniques with numerous designers and guiding them on how to navigate the complexities of working with real clients and delivering projects that exceed expectations. You can check her instagram profile here.

“What if we created a brand for the perfect pair of jeans? And what if we incorporated this ratio into the design and layout? By adding a deeper meaning, we could create a design that’s more than just aesthetics”.

-Julia Bykova

Amigos, we hope that the natural perfection of the Nimes brand inspires you for your next design project. Don’t forget to follow Julia through Instagram and Behance, and if you’re interested on a mentorship, you can check her website here.