In today’s oversaturated world, authenticity cuts through the noise. That’s where Brandtown thrives. Directed by Adriana Guillén and Andrés Ávila, This branding-focused studio crafts experiences by flawlessly weaving together research, strategy, and design. Their goal? Unforgettable brands that resonate deeply with audiences. A prime example is their new rebranding of Placare, which perfectly embodies their approach. 

Placare is on a mission to make online shoe shopping a breeze. They’ve built a user-friendly e-commerce platform that delivers across Chile, ensuring a smooth and engaging experience for every customer. For those who prefer a physical shopping experience, they also boasts several boutiques within Santiago City.

Brandtown took Placare’s brand positioning to the next level. They crafted a fresh, versatile identity that instantly connects Placare with its target audience: women leading a modern and dynamic lifestyle, a new rebranding with long-lasting impact.

They also crafted a color palette that’s both adaptable and speaks to Placare’s values. The palette seamlessly highlights their commitment to sustainability through eco-friendly packaging materials. But that’s not all – Brandtown also introduced a signature element: holographic tags. This clever contrast creates a strikingly memorable brand identity that lingers in the mind.

This award-winning brand, recently recognized with a Bronze at the LADAWARDS 2022 and featured on Behance in both InDesign and Branding categories, is the result of a meticulous design process. Brandtown’s design team are the kind of amigos we like. They understood how to keep Placare’s target audience at the forefront, and at the same time craft a new rebranding that delivers stunning visuals and a cutting-edge experience. Branding that matters.