NOS casa de marcas, a boutique branding studio in Buenos Aires, Argentina, has created an exciting new branding project for the food industry: Gigi’s Burger. This vibrant brand, based in Houston, Texas, focuses on one of North America’s favorite foods: the burger. With their new delivery service, Gigi’s Burger aims to bring the delicious taste of their burgers straight to customers’ doors, highlighting the great flavor of their meat @gigisburgerhtx .Â
“We have emphasized this aspect in the brand, going beyond just the logo. It features a mascot with “flavor” and a lot of attitude, speaking for the brand and inviting people to taste its meats.” — Carlos Tang
The agency, under the creative direction of Carlos Tang, has crafted a vibrant and playful brand personality. The rebranding features multiple logo variations, with a special emphasis on the abbreviation “GG’s” for Gigi’s. This strategic move aims to brand food in a memorable and engaging way. The slogan “Meet the meat at Gigi’s Burger – The Burger With Flow” encapsulates the brand’s promise of delivering delicious and flavorful burgers with a unique twist.
Meet the meat at GIGI’S BURGER – The Burger With Flow, and stay tuned for more projects to come from this top-gear LATAM studio. NOS casa de marcas, is dedicated to creating identities and communications that stand the test of time. Their collaborative and innovative approach is evident in their work for Gigi’s Burger, showcasing their ability to blend striking visuals with storytelling. This case study show us how to brand food creatively and interestingly. For more information and to check out their work, visit their Instagram and LinkedIn.
