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Usain Bolt rocketed into history in 2009, leaving a blazing trail and a world record in his wake. The clock stopped at an astounding 9.58 seconds, a testament to years of relentless dedication. Yet, this seemingly singular moment was the culmination of countless hours of grueling training, agonizing sweat, and unwavering focus.

Unpacking Bolt’s 9.58s: A Visual Biography for Puma, Inspiration Project, Editorial Design

In 2019, the same legendary record was revisited through fresh lens by an incredible creative team, with Alexandre Kazuo as a creative director, art director, designer and illustrator. This visual journey won’t be a traditional tome filled with dry facts. It aspires to capture the essence of Bolt himself – a whirlwind of speed and charisma.

Unpacking Bolt’s 9.58s: A Visual Biography for Puma, Inspiration Project, Editorial Design

Imagine a biography that unfolds as quickly as the man it chronicles. A flipbook bursts to life, each page transforming into a single frame of animation. In a captivating sequence of 9.58 seconds, we witness the iconic race come alive, reliving Bolt’s explosive start, his powerful strides, and his triumphant celebration.

Unpacking Bolt’s 9.58s: A Visual Biography for Puma, Inspiration Project, Editorial Design

But the innovation doesn’t stop there. The pages themselves shed their conventional numbering system. Instead, they transform into a physical manifestation of time, each page marked by a single, precious tenth of a second. As you flip through the biography, you become an active participant, experiencing the passage of time with each turn, culminating in that unforgettable moment of victory. 

Unpacking Bolt’s 9.58s: A Visual Biography for Puma, Inspiration Project, Editorial Design
This biography isn’t just a story; it’s an immersive visual journey that captures the essence of Usain Bolt – the man, the myth, and the legend. For more info get in touch with Alexandre Kazuo.
Unpacking Bolt’s 9.58s: A Visual Biography for Puma, Inspiration Project, Editorial Design
Unpacking Bolt’s 9.58s: A Visual Biography for Puma, Inspiration Project, Editorial Design
Unpacking Bolt’s 9.58s: A Visual Biography for Puma, Inspiration Project, Editorial Design

Puma Bolt 9’58s Biography

CCO – Erh Ray, ECD – Andrea Siqueira, CD – Alexandre Kazuo, Lucas Ribeiro, CW – Lucas Ribeiro, AD, Designer, Illustrator – Alexandre Kazuo, Film Production – CEGO, Film Director – Daniel Levenhagen, Audio – Squad, Still Photos – Genga

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