Usain Bolt rocketed into history in 2009, leaving a blazing trail and a world record in his wake. The clock stopped at an astounding 9.58 seconds, a testament to years of relentless dedication. Yet, this seemingly singular moment was the culmination of countless hours of grueling training, agonizing sweat, and unwavering focus.
In 2019, the same legendary record was revisited through fresh lens by an incredible creative team, with Alexandre Kazuo as a creative director, art director, designer and illustrator. This visual journey won’t be a traditional tome filled with dry facts. It aspires to capture the essence of Bolt himself – a whirlwind of speed and charisma.
Imagine a biography that unfolds as quickly as the man it chronicles. A flipbook bursts to life, each page transforming into a single frame of animation. In a captivating sequence of 9.58 seconds, we witness the iconic race come alive, reliving Bolt’s explosive start, his powerful strides, and his triumphant celebration.
But the innovation doesn’t stop there. The pages themselves shed their conventional numbering system. Instead, they transform into a physical manifestation of time, each page marked by a single, precious tenth of a second. As you flip through the biography, you become an active participant, experiencing the passage of time with each turn, culminating in that unforgettable moment of victory.Â
Puma Bolt 9’58s Biography
CCO – Erh Ray, ECD – Andrea Siqueira, CD – Alexandre Kazuo, Lucas Ribeiro, CW – Lucas Ribeiro, AD, Designer, Illustrator – Alexandre Kazuo, Film Production – CEGO, Film Director – Daniel Levenhagen, Audio – Squad, Still Photos – Genga