Dear amigo,
The latest Bad Bunny album, Debí Tirar Más Fotos (DTMF), not only was one of Spotify’s most streamed albums in 2025, but also cemented him as one, if not the biggest, superstar of 2025 in music. We loved it, and there’s a great chance that you did as well, and the recipe for this outstanding year for Benito Martinez Ocasio can be found in his vision for this record, which could be summarized in a few words: Creativity, memory and identity.
With his most successful LP (so far) now a Grammy album of the year and a historic Super Bowl Half-Time presentation amid tough times worldwide, Bad Bunny has put his mark on the start of the year 2026 to make a statement about the power of love, community and music by working alongside his long-time creative crew that last year ran with him ambitious projects as the “No me quiero ir de aquí” Residency in Puerto Rico (with a Prime special included), and his World Tour (that in a bold move excluded the US at the time). So, let’s find out more on how Benito and his collaborators have created this masterpiece and its direction.
Debí Tirar Más fotos, an encapsulating title
Since its release, this Bad Bunny album always had one main idea in its execution: to celebrate Puerto Rico’s rich culture through a saudade lens that makes a lot of its listeners deal with their own nostalgia about their home, and it delivered by using the island memorable sounds (Plena, Salsa, among others) to make a powerful urban record that is very accessible.
For this record Benito surrounded with musicians from his homeland and also with a creative team grounded in PR. The album cover, made by photographer Eric Rojas, is a simple but potent image by showing two plastic chairs in the middle of a tropical garden that could be found as a common scene in Latin America and the Caribbean.
Find out more about DtMF back cover and other albums here.
Creativity and identity in a Residence
The launch of DtMF was accompanied by the news that Bad Bunny would start a residency in Puerto Rico during most of 2025, consisting of 31 shows from July 11th to September 20th, called “No me quiero ir de aquí”, a phrase that also appears in a previous Bad Bunny album (2022’s Un Verano Sin Ti, in the song El Apagón) that solidifies the rally of Puerto Rico inhabitants wanting to stay and grow in their island instead of moving elsewhere in search of better opportunities in face of increasing living costs and gentrification.
The residency was in similar vein to the album, a product of a vision that wanted to encompass and celebrate Boricua identity through its sound and visuals, as the set design was made with the visuals from the album in place, as they build the stage to resemble a mogote (a steep hill) and a casita reminiscent of the one shown in the “Debí tirar más fotos” short film, and to add more to it, the first nine shows were exclusive only to Puerto Ricans.
This residency concluded in the 31st show that was also streamed by Amazon Prime, called “Una más” that gave closure to a fantastic idea that not only gave the spotlight to Bad Bunny, but also impacted in the livelihood of the island due to the size of the plan that turned out to be a mega hit, turning in massive revenue to local musicians and businesses.
Consolidating stardom with a World Tour
After the historical residency, Benito & Co. next move was announcing his world tour titled Debí Tirar Más Fotos World Tour, which began on November 21, 2025 in Dominican Republic and is scheduled to end on July 22, 2026, in Brussels. The announcement came with a bit of a shock as it excluded dates in the US due to the country’s tense political climate that has affected many migrants.
It was initially scheduled to be a tour with 24 shows, but due to popular demand in a lot of the host countries, was expanded to 56 shows, leaving a powerful mark and breaking records for a Latino artist. In some of the countries they’ve put part of the stage made at the residency, setting up the casita to give that nostalgic feel and make the world vibe to the best beats in the latest Bad Bunny album.
Grammys and the Super Bowl Halftime show as closing statements of a powerful era
Image credit: Getty Images.
2026 started quite strong for Bad Bunny in terms of recognition by leaving a historical mark in the Grammys by winning not only 5 awards, including Best Urban Music Album, but also winning the most important award in Album of the Year with Debí Tirar Más Fotos, making it the first winner to do it with an album completely made in Spanish.
Image credit: EFE.
And to keep it at a high level, Benito just came off of an historic performance in the LX Super Bowl Halftime Show that was announced way back in October 2025, with guest appearances of Lady Gaga and Ricky Martin, an intricate set design reminiscent of his No me quiero ir Residence where the stage included: a tropical jungle-like atmosphere, the iconic casita from the short film (stacked with celebrity cameos like Jessica Alba, Pedro Pascal, Karol G and Young Miko and others in its front porch) and also a representation of La Marqueta (a historic latino vendor market founded in 1936 in NY that is still working today), to inspire his message: Latino communities are part of what makes United States great.
Image credit: Getty Images.
By now, you probably must guess that we’re Bad Bunny fans over here, and the reason is because he has matched an artistic vision with smart and creative choices that not only has made him one of contemporary music most important figures, but also a force that has proved time and time again that inspiration can come from the everyday to make things that matter and can inspire that driving passion and imagination in others. Keep creating, amigo.
Yours truly,
A Type of Jesús
Since you are really into typography and cinema, you might be interested in these other articles and resources:
5 Great Album Covers with Fantastic Art Direction
Marty Supreme Jacket: Cinema’s New Fashion Piece
Yorgos Lanthimos’ movies: Outstanding and Offbeat Typography
