MOSS Objects is a german brand built on craftsmanship. They create custom, handmade luminaires with a supreme level of character and personality. Each piece captures a unique complexity, but also a surprising simplicity. Studio Gruhl was comissioned to create a visual identity that could match distinctive details carried in throughout their catalogue.
The design needed to feel just as elegant and artisanal, ready for the digital world while staying true to the physical objects that inspired it. Studio Gruhl’s solution was a comprehensive system, extending to a full art direction project.
Built for Flexibility
The custom logotype for Moss explores serifs and angles, resulting in a sharp and dynamic mark. The design plays with letter sizes, adapting their parts to mantain a logical flow while remaining consisting with the trace. This logo is designed to be flexible. It works seamlessly alongside the variety and evolving nature of the Moss brand. It’s an understated but powerful mark that speaks to the brand’s core values of personality and detail.
A bright design system
Studio Gruhl created a visual playground that feels native to the brand by extracting geometric shapes from the designs of the lamps themselves. The shapes are used to build connections and create patterns, combined with a rich color palette, that also evokes light and shadows through the careful use of gradients. This complete universe is visible in their website, digital applications for social media, and physical products like packaging for the items in the MOSS catalogue.
MOSS Objects and their legacy of light and design
MOSS Objects is a thoughtful fusion of technology and handcraft, creating architectural lighting that is both innovative and personal. Their made-to-order approach emphasizes high-quality materials and a playful take on traditional forms. This commitment to detail and design has established them as a respected name in the industry. It’s a reputation that has earned them features in prestigious publications like Wallpaper, The New York Times Style Magazine, and Architectural Digest, cementing their place in the world of high-end design.
Strategy meets art
The team behind this elegant identity, Studio Gruhl, is a branding and design studio based in Hamburg. Led by creative director Malte Gruhl, the studio is known for its ability to combine strategic thinking with a playful and emotional aesthetic. For them, design isn’t just about visuals, it’s about creating meaningful connections and timeless brand experiences that feel both thoughtful and alive. You can check their out their website here.
Creative credits
Studio Gruhl
Creative & Art Direction
Malte Gruhl
Design Direction
Stefan Wetterstrand
MOSS Objects
Creative Direction
Daniel Becker
Art Direction & 3D Artist
Elisa Bakaniev
See you soon Amigos!
A Type of Ari.
